The Row Bags: Every Family, Priced and Set Out
The majority of luxury handbags announce their house almost before you have registered them. The Row works from the other end, and nearly everything about how its leather goods are designed, priced and resold follows from that one choice. Mary-Kate and Ashley Olsen began the label in 2006, borrowing the name from Savile Row in London, the street that codified restraint in tailoring. The business is headquartered in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Its own boutiques stand in Los Angeles, New York, London, Paris and Amagansett, and all other selling goes through the brand’s own webstore and a short list of stockists. This row bags overview walks through the families that genuinely matter, the specifications that distinguish them, and what each one costs. Every figure below is a market price observed in 2026 rather than an official price list, because the brand publishes no such list.
How to Identify a The Row Bag When There Is No Logo to Read
There is no exterior logo plaque and no monogram anywhere in the line, so identification works through silhouette, proportion and construction instead. Low on the side of the bag you will find a small, discreet exterior stamp designed to read as part of the leather rather than interrupt it, with a second stamp placed within the interior. Palladium-plated hardware arrives matte or brushed, taking light in rather than scattering it around the room. The linings are treated as shoulder bags collection materials in their own right: nappa, lambskin, calfskin and cotton herringbone appear where most houses would print a logo jacquard. What governs the tailoring, where a garment is judged by its line rather than its label, governs the bags too. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages record Made in Italy.
- No exterior plaque, no monogram and no branded fittings anywhere
- Fittings are palladium-plated and matte or brushed, never high-polish gold tone
- Nappa, lambskin, calfskin or cotton herringbone linings
- A small stamp low on the exterior side, plus a crisp one on the interior
Inside the Margaux Family, and Why It Is Hard to Buy
The Margaux is the one most people picture, and right now it is the trickiest corner of the collection to shop. Recorded at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. At $4,350, the Soft Margaux 12 keeps that construction, grows to 12 x 9 x 7.5 inches and adds a zip pocket. The Margaux Shoulder 12 is another thing entirely at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. During 2025 the original was pulled from third-party retailers, and the Soft and Shoulder versions now occupy its place on the brand’s own site; that it has been discontinued is widely reported but has never been officially confirmed by the brand.
The Working Middle: Totes, Top Handles and Shoulder Bags
For a first purchase, the Park family dominates, and it is the volume engine of the line. For the N/S Park Tote, Small is $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250; what moves the number inside a size is material and finish, not capacity. Elsewhere in the family, the Park Tote is $1,450 to $1,620 in Small and Medium, the Park Tote Three $1,750 to $2,400 and the XL Park Tote $2,490. The cost of a The Row tote bag climb steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Among the top handles, suede carries the steepest premium: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 goes $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 are both $4,400 and the Iowa Duffle is $5,180, whereas Idaho anchors the cheap end at $1,420. Shoulder styles spread just as widely, from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
The Entry Tier: Small Bags and Clutches
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and allow for other listings to differ slightly. The Bourse Clutch, $1,590, makes the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Under that come the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
The Price Bands in Brief
Three bands describe the collection closely enough for shopping purposes, and it holds across every category. The entry band runs roughly $590 to $1,500, and this is where most buyers first meet the brand. Roughly $1,550 to $3,500 is the middle band, home to the Park totes, most shoulder bags and the better clutches. About $3,600 to $6,900 defines the top band, home to the Margaux family, the India and Agnes top handles and the Marlo totes. Suede consistently carries a premium over calfskin on the same silhouette, a rule that holds in every band. The second rule takes no effort at all: a bag’s name carries a number, and that number is its width in inches.
| Price band | 2026 observed range | Example bags |
|---|---|---|
| Entry level | $590 up to $1,500 | Half Moon $1,390, Double Travel Wallet $590, 90’s Bag $1,090 |
| Mid tier | $1,550 to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| High end | $3,600 up to $6,900 | Marco Bag $6,900, Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900 |
Archive Models That Now Live on the Secondary Market
A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. The most recognisable is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three follows, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. The Devon is a neat structured top handle in polished saddle leather, with a top zip, a hidden shoulder strap and decorative stitching. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
Resale, Authentication and Care
The resale picture is unusually strong, and it should be read as observed market behaviour rather than investment advice. According to the Rebag CLAIR 2025 report, The Row posted 97 percent brand-level value retention, entering the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still, with the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. If you are hunting The Row for sale second hand, note that the brand operates no public authenticity coding, so judgement rests on stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.